In order to be a designer you will need observation and constant questioning.

A designer cannot be obssesed about earning money, this will lead him to forget the essential concepts and hide behind what is fashionable.

Do not let anyone make you believe you are without imagination because this will leave you hanging in a dream world. Attitude, devotion and their will to dream is waht distinguish genius from the rest.

If you think ofyourself as special, exotic, even a blessing to mankind then you don not know yourself. The only difference between great and little creative acts is the size of the audience. What counts is what you are able to do regardless of time.

The design makes sense it it pursuis a social goal. With its capacity of symbolic expression it can promote knowledge and questioning about the problems of society.

Rituals can be used to stimulate the creation of ideas. Though following a ritual can sometimes be too formal and restrictive, appealing to rituals as a mood changing techinique, it is not only common but practical as well. Thus, a relaxed attitude can induce the the cretaive thought.

Worrying about what is hip and what is not is a waste of time for the creative process. Anyone who has managed to impose himself by means of his creation has done so in his own terms.

Modesty is the virtue of the insecure. Little ambitions result in tiny efforts. The mind is not a vessel to be filled but a fire to be stoked.

The keys to creativity are three: novelty, because the creative act implies doing something new. Value, that makes people recognize the creative work. And passion, when we are doing that which we love we do not think about creativity. We just act. As you cannot please everyone, it is worthless to do something that is boring to you.

In the light of the effectiveness and superficiality that today characterizes the world of design, it is necessary to clearly define your concept and to get back to the roots: every design possesses a communication and functional goal.